Does Sex Sell in Football, and Does It Matter?

In the world of advertising, sex absolutely sells. It’s considered by many to be a perfectly valid means of promoting an idea, product or campaign. But it wasn’t until recently that this marketing "mechanism" became used in sport and, more specifically, football. But how is it being used? And more importantly, how should it be used? Would Pierre Fredy, Baron de Coubertin—founder of the modern Olympic Games—tune into the women’s Olympic volleyball following Forbes magazine’s article ...